1. Get involved - go where your market is and investigate for any related niches for your products and/or services.
2. Try to fit in - Create a community around your products and/or services. Start interacting with your prospects and customers by creating conversations and networks that center around your products and/or services. Participation is mandatory. Go out and meet your community and find out what they want and deliver it.
3. Establish Friendships - Engage with your market through community. Create interactive contests, polls, surveys, and feedback loops, thereby allowing your community to choose, create and contribute to the improvement of your product and/or services. By allowing your community to actively participate by submitting home grown videos, photos, naming contests, etc. your are establishing trust within the community. Thus, you will find that this trust will lead to you being placed in a cooperative position where customer involvement becomes a vital contribution to your success. Thus, word-of-mouth marketing is raising your business profile in a positive way; such that, you start to acquire new business.
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